More than half of PR consultants continue to use AVE’s, though only 13% endorse them

(2011.07.26) ICCO’s Q3 Trends Barometer published today throws a harsh light on the reality of evaluation in international PR consultancy. 39% of respondents rejected Advertising Value Equivalents (AVE’s) as a legitimate approach to measurement of PR campaigns, but 13% endorsed them. The remaining 48% believe they are “sometimes” valid, depending on the nature of the campaign.
ICCO World Report 2011: International PR sector in good health with double digit growth in 2010

(2011.07.25) The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organisation (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.
ICCO 2010 WORLD REPORT: PUBLIC RELATIONS CONSULTANCIES HOLD THEIR OWN IN 2009 AND ARE OPTIMISTIC ABOUT 2010

(2010.05.13) The international public relations consultancy sector is holding its own despite the economic crisis: corporate and crisis communications are big business, marketers are shifting budgets to PR, and digital is a key component for growth in the coming year according to the 2010 World Report, published today by the International Communications Consultancy Organisation (ICCO).
General Meeting of Members has chosen a new Board

(2010.02.17) General Meeting of Polish Public Relations Consultancies Association Members’ has taken place on 16th February 2010. Paweł Trochimiuk ( Partner of Promotion )has been re-elected a President of Polish Public Relations Consultancies Association Board by the representatives of member agencies. Joanna Delbar (Telma Group Communications), Mariusz Pleban (Multi Communications) and Sebastian Hejnowski (Ciszewski Public Relations) have been elected Vice Presidents. The term of office lasts two years.